Improve Healthy Environment Zen Hair and Spa Research Paper

Improve Healthy Environment Zen Hair and Spa - Research Paper Example The concern has also been identified as a potential health hazard, especially to the attendants who are always in the shop. Objectives Application of artificial nail products is associated with environmental impacts that include emission of dust, vapor, and scent. The products use has also been associated with presence of bacteria. As a result, there is a normally developed irritation felt in the nose, throat, eyes, and the skin leading to discomfort. This has been the reason for the customers’ complaints. I therefore propose that we implement ventilation system that can improve healthy environment at the store. Planning The nature of work in a nail salon calls for measures to ensure health safety of all the people who may be exposed to the chemicals and the emissions within the shop. The environmental protection regulations therefore recommend that appropriate steps be taken in order to regulate possible contact with the used chemicals and their vapor. An exhaust system that drains vapor and dust from worktables is therefore recommended. Similarly, application of appropriate â€Å"room air cleaning devices† are required in every enterprise that operates a nail salon. A properly modeled and properly functional ventilation system is a necessity towards ensuring that people in the shop are protected from possible health hazards. EPA regulations further recommends that proper clothing be ensured while in the nail shops and that, chemical containers are tightly fixed to eliminate chances of possible infiltration of the immediate atmosphere by vapors and dusts from the chemicals. Proper cleanliness is also emphasized (EPA, P. 3-8). One of the equipments that Zen can use in order to reduce and possibly eliminate air pollutants in its workshop is â€Å"salon pure air I† (Salonpureair, p. 1). The equipment, like its alternative â€Å"Salon Pure Air II† costs about 950 dollars and has available accessories (Salonpureair, p. 1). An alternative to the salon pure air equipment is the Salon air purifier that is designed to ensure â€Å"healthy and comfortable environment† for personnel and customers in a nail salon. The salon air purifier is highly regarded for it quality services and is a favorite among magazine readers. It costs about 850 dollars and it is portable besides its capacity to operate without breaks. It efficiently filters out â€Å"nail dust, hair clippings, pollens, bacteria, mold spores, and other airborne dust debris† besides eliminating chemical fumes and smells during salon services (Aerovex, p. 1). Sunflower II is another air cleaner option that is available at only 218 dollars (Aerovex1, p. 1). The organization should therefore purchase and install one of these equipments to facilitate cleanliness and health safety in its shop. Due to product standardization, these equipments can be obtained from any reliable supplier. Aerovex systems company is particularly reliable due to its establishm ent, pricing and after sales services. Zen should therefore purchase Salon Air purifier. This is because while the equipment, being sold at 850 dollars, is less expensive as compared to Salon Pure air, its operational features such as portability, filtration and elimination of vapors are efficient in maintaining health safety in the salon (Aerovex1, p. 1). Responsibilities The nature and impacts

Long Term vs. Short Term Focus in Communication Essay Example for Free

Long Term vs. Short Term Focus in Communication Essay There are pragmatic differences between sales promotion and advertising, which marketers must bear in mind when attempting to communicate with the customers. The same case will apply when marketers attempt to communicate with customer by defining the appropriate media and non-media communications that are aimed at driving customer interest, demand and sale upwards. Brand value does not always increase the sale of the product depending on the price of the product and affordability. Instead, brand value may be more instrumental in customer retention. In the short term, discounts have the potential of increasing product sales, but in the long term, the customers’ perception of the product may be negative or positive as they ponder over why there was a discount. Primary Differences between sales promotion and advertising There are fundamental differences between sales promotion and advertising. Advertising is the form of communication via the diversity of media with the goal of persuading and making people aware of products or services. Advertising is equally a service to the target and consumers to inform them with truthful contents that are ethically generated in order for it to be accepted by the public. Advertisements are clear, truthful, tasteful, precise, original, reputable and ethical communications to the public. (Guideline Marketing, 1998). Sales promotion is the application of incentives to elicit a positive reaction by the consumer. Sales promotion gives the consumer advantages of using the product or service on promotion. Sale promotions are characterised by sponsorship, free gifts and vouchers, public forum of information, exhibited, educative and consultative. Therefore the fundamental difference between and advertisement and sales promotion is the on their acceptability by the consumers. (Guideline Marketing, 1998). Some media and non-media marketing communication that are typically employed to increase customer interest, demand and sales The media marketing communication that are typically employed to increase customer interest demand and sales are digital media, print media, pod casting , narrow casting and broadcasting, posting mails, telephone marketing, among others. (Promotion and integrated marketing communications, 2007) Non media marketing communication that are typically employed to increase customer interest, demand and sales are price discounts, non-media advertising, special offers, sales coupons, product and services sampling, product and service price rebates, competitions and raffles, games, product and service premium offers and counter promotions. (Promotion and integrated marketing communications, 2007) Does brand value always increase with increasing sales of the product? Not always does value always increases with increasing sale of the product. Perhaps it may help in customer retention. But in some instances, it can increase sales because more sales are a sign that the customers are crediting the brand as well as their perceptions to the product. This has implications that more sales are solidifying the brand value as long as the product is being sold for the purpose of brand building. Brand values that have increased sales due to high sale imply that the brand value is attractive. When the sales increase, there are signs that the customers are satisfied and are bound to make references to other over the value of the brand. (Bacak, 2006). How discounts have the potential to affect short term sales and long term brand value. Under a good marketing management, discounts have the potential of positively affective the short term sales and long term brand value depending on the perceptions of the customers on the brand following the discount. The understanding discount strategy is that the sale force is not overwhelmingly profit motivated. Instead, the priority is to create value that customer perceive as satisfactory. Most business would create a discount to enable more consumers interact with the product or service. (Lin Lin, 2007, p. 1-131). According to Aaker (1991), discounts will provide short term sales competitiveness while customer benefit from the value that will be enhanced in the long term. During the time that a brand is under discount sale force, the consumers are given a chance to identify the product or service with their needs. (Lin Lin, 2007, p. 1-131). An example of products where price discounts positive short term sales increase and long term brand value is the cosmetics. In this case the higher the discount the higher the sales as long as the brand image is highly placed. Thus as soon as the discount is initiated, the short term sales shoot up and the consumers perception of the brand shift and this may be positive or negative. If negative, the consumer could be expecting even more price discounts in the long term. (Lin Lin, 2007, p. 130). Conclusion: This marketing communication paper has come out with very important lessons. First, in order to be successful in marketing communication, it is important to understand the fundamental differences between sale promotion and advertising so that the choice of media and non media communication can be rewarding to the marketing plan. Second, the possibility of an increasing brand value to increase sale is hinged on other factors like affordability. Finally, product price discounts have a short term effect of increased sales but a mixed effect on the brand value in the long term. Reference Aaker, D. A. (1991).Managing Brand Equity:Capitalizing on the Value of a Brand Name, NY: The FreePress. Bacak, M. (2006, March 18). The Benefit of Branding: Increase Your Sales and Promote Your Product by Building a Solid Brand. Retrieved April 10, 2009, from http://ezinearticles. com/? The-Benefit-of-Branding:-Increase-Your-Sales-and-Promote-Your-Product-by-Building-a-Solid-Brandid=163889 Guideline Marketing, (1998). Guidelines for publicity, advertising, practice promotion and allied marketing activities. Retrieved on April 10th, 2009, available at http://www. capelawsoc. law. za/Files%20for%20New%20Website/Guidelines/Advertising%20E. doc Lin, N. Lin B. , (2007, August). The effects of Brand Image and Products Knowledge on Purchase Intention Moderated by Price Discounts. Journal of International Management Studies. P. 1-131. Promotion and Integrated Marketing Communications, (2007). Marketing communications. Retrieved on April 10th, 2009, available at http://www2. cob. ilstu. edu/jsattaw/MKT%20230/Lectures/Lecture%209%20%20Promotion%20and%20Integrated%20Marketing%20Communication. ppt

Patriarchal Terrorism :: Domestic Violence, Control

Patriarchal Terrorism is general need to control a relationship. It is violence exclusively initiated by men as a way of gaining and maintaining absolute control over their female partner. (Shehan, 2003) The second form of couple violence, is common couple violence, is less a product of patriarchy. (Johnson, 1995) Patriarchal terrorism does exist today. Differences do not exist in intimate violence based on social class, education level, race / ethnicity or sexual orientation. Intimate violence is violence that occurs between two people in a relationship. It includes four types of behaviors: physical abuse, sexual abuse, threats, and emotional abuse. The longer the abuse goes on the longer it will affect the victim. (Centers for Disease Control and Prevention, 2006) Partner violence occurs in all countries, social, economic, religious and cultural boundaries. (Shehan, 2003) I have observed couples with good communication and poor communication and intimacy. Dr. Gottman and his coll eagues created recommendations, tactics, and strategies for couples with poor communication, intimacy and conflict problems. There is not a specific time or date when family violence began. But social scientist began studying family violence in the United States in the 1960’s. (Shehan, 2003) In the United States, the way in which children were punished for breaking the rules was often semi-violent or violent behavior. Violence was there when there was no family system. Violence comes in many forms physical, mental, emotion and sexual. Family violence involves domestic violence. During the women’s movement public awareness of the domestic abuse problem became known. The first shelter for battered women was open in 1974 and the shelter led to many opening of other shelters and domestic violence programs. By the 1990’s law enforcement stated to view domestic violence as a serious issue. Police protocol changed and arrest were being made. According to the National Survey violence in one relationship leads to violence in another relationship. (Shehan, 2003) Families provide training ground s for violence. If children see violence in their home they are mostly to portray violence in their everyday lives. Child abuse and maltreatment includes physical, sexual, or emotional abuse, in addition to neglect. Displays of child abuse and neglect include injuries inflicted by a child giver, head injury, and injury to organs. Head trauma is the leading cause of death in children. According to the World Health Organization, there were an estimated 57, 000 deaths attributed to homicide among children under 15 years of age in 2000.

Debut Albums and Pure Adrenaline Rush

Keagan Neveling 14/09/2011 Grade 10PEnglish Essay Pure adrenaline rush! Pure energy! It was now or never! This was the opportunity I had been waiting for! It was time for action. It was a cold day. The wind was blowing, the trees swaying from side to side. It was time for me to conquer my fears. Although I did not know it, I was about to begin an adventure that would push my companions and I to our limits. The day had just begun. My alarm clock was ringing and the birds were chirping. It seemed like it was going to be a fantastic day.The sun was out; there was not a breath of wind. I fled from my bed so I would not miss a moment of the beautiful day Mother Nature had been kind enough to share. I devoured my breakfast like it was my last and turned on the television. It was a magnificent day but little did I know that on this day I would take part in an event that would push me to my limits. And that’s when I noticed the branches of the trees starting to sway rhythm with the wi nd. I thought to myself, surely this cannot be. In an instant there were clouds on the horizon. I did not believe my eyes.The weather had changed instantaneously changed. It was now a cold, miserable and windy day. Then I saw her standing in the distance. She told me she was going to take me to a place of adventure, somewhere where I could overcome my fears and attempt something that only few had dared. She took me to this place. It was not scary, not intimidating. In fact it was extremely inviting. There were people eating foods at the gorgeous restaurants. While admiring this concrete jungle known as the Moses Madibha Stadium I realised I was no longer afraid. I was wrong.I was going to be going to be going face to face with my greatest fear. I was going to be jumping off this jungle. Papers were signed, my harness firmly secured around my waist. It was time to begin my voyage. The only thing that would be keeping me apart from the ground was an ordinary rope. I convinced myself I was ready. The voyage to the top of the jungle had begun. It was no longer unintimidating. The gigantic white structure surrounded me. It was as if I was on a pathway to happiness. After what seemed like an eternity I had arrived at my destination.It was my time to shine. The spotlight was firmly placed on me. Pure adrenaline rush! Pure energy! It was now or never! This was the opportunity I had been waiting for! It was time for action. Then it happened. I jumped. I felt my stomach disappear my toes went numb, the wind was rushing through. I then opened my eyes. To my delight it was all over. My heart was pounding, my blood gushing through my veins. There I was dangling in mid-air. I had conquered my fear. I felt like I was in a scene in a movie. All I could think was that it had been an amazing day. Word count: 511

Are There More Advantages Than Disadvantages to Living in a House Rather Than in an Apartment?

Many people nowadays face a difficult decision when they buy their own home. The question is whether they should buy a house or an apartment. There would seem to be clear benefits and drawbacks to both options. Perhaps the major advantage of living in a house is the issue of privacy. Typically, there is more opportunity for peace and quiet, if you live in a house. This is particularly the case if it is a detached house. Other significant advantages are that houses are generally more spacious and on the whole have gardens. This is especially important if there is a family so that the children can have a safe environment to play in. If, however, you live in a tower block, then the children may have to play outside on the pavement. There are, of course, negative aspects to living in houses. The greatest of these is that they tend to be more expensive to purchase and to maintain. Indeed, a large majority of people choose to live in apartments because they cannot afford the mortgage to buy a house. Another possible problem is that there are fewer houses in cities than the countryside. So if you like urban life, it may be preferable to live in an apartment. A second reason to avoid living in a house is that there is a greater sense of community to life in an apartment. My conclusion would be that this is a well-balanced issue. There are probably an equal number of pros and cons to making either choice. Ultimately, whether you decide to live in a cottage in the countryside or a duplex in the city depends on your own personality, family and financial circumstances.

Portes FIve Force In MBL Essays

Portes FIve Force In MBL Essays Portes FIve Force In MBL Essay Portes FIve Force In MBL Essay The Threat of new entrants: There is no real problem in the formation off new bank, and it is not even an unusual occurrence. It is also not unusual for an entity such as Merrill Lynch to offer ere bank like services to clients. The market is so large and so fragmented, that the significance off new entrant or even entrants is minute. If the concept of the combination of existing participants into what amount to new entities the importance of the concept changes, but only slightly. The new entity is nothing more than a combination of formerly existing entities, and its immediate effect on the market wills probably me minimal. Want to know the price of your unique Paper? 126 writers online Deadline Paper topic Pages 550 words(double spaced) Get a price Longer term, its increased size and financial strength may alter the market situation slightly. Bargaining power of customer: The bank is involved in import trade financing. Bulk importers of consumer durable, food gains industrial raw materials are its customers. The bank has financed in textile, garments, and SEEM and apparels sectors. The bank has a tread of choosing customer Trot Leverages groups . Nine Dank NAS TLS class customers In ten construction sectors involved in high-rise building, heavy construction and roads and high way construction. So, Customer bargaining power is high. Bargaining power of suppliers : A bank has three suppliers of its product, money: 1 . Its depositors 2. The credit market 3. The central bank The first source, depositors, has no bargaining power whatever in reality. If they make time deposits the bank will set the price or interest rate it will pay. If they have a demand deposit the bank pays nothing or effectively nothing for the deposit. It is possible that there may be some v variation in services as a form of competition, but a demand account (DAD) is not subject to great variation and most customers simply want an account and dont even know the exact terms of their account. Larger clients, reparations, government agencies, and wealthy individuals are offered packages of services in what is actually a form of market orientation in current management terminology. The bank is still the dominant party, even with very large clients, but the client can make the threat of going to another bank, and if he/she/it is large enough, the threat may have some significance. There is a distinct element of competition for the business of large accounts, but even here it would be very difficult for any entity to offer anything significant that its competitors could not plicate almost instantly. This part of the business becomes very much one of personalities and individuals as opposed to marketing initiatives. The bank advertisements on CNN all focus on the quality of the individuals and services. They say in effect, Our people are the best. The credit market as a source of supply of the raw material, money, is open to all at all times if they are qualified participants. The source of supply can be argued to be infinite. The Central bank is effectively the resource of last resort. Apparently, at least for the moment, it will continue to supply equity to the banking system in virtually unlimited quantities at very reasonable cost. The threat of substitute products: For the most part there is no real threat of substitute products in the banking industry. It could be argued that a personal loan is a substitute for a mortgage, but in reality both are loans and the loan is taken out because the customer wants money. The same can be said of other bank products, and even institutions. A mortgage company is a substitute for a bank, but it is the same product offered by an alternative vendor. There is a good chance the mortgage company is owned by a ann. holding company in any case. The only question is the origination of the loan. Bank transfers are more common in Europe than in United States banking practice. They serve approximately the same function as checks and some of the new Internet banking services are actually transfers, even in the states. There probably will be a continued evolution of products from paper to electronic in coming years. This is an area of potential competition, and probably innovation, but the final services, moving money from account A to account B will not change.

Cover Letter Sample for Customer Experience Job

Cover Letter Sample for Customer Experience Job SAT / ACT Prep Online Guides and Tips If you're hoping to join a customer experience team, then you've got to have good people skills! In this sample cover letter, the applicant emphasizes her warm, patient, positive qualities, as well as her love for the company's products. Read on to see how Poppy presentsherself as a strongapplicant, and then continue on to the breakdown of what this letter does well. Cover Letter Sample for Customer Experience Representative Poppy Harrington14 Standish St.Cambridge, MA 02138edward.harrington@gmail.com * 555-555-5555 May 1, 2016 Zachary ParkerDirector of Customer RelationsLark Lenses102 Charles St.Boston, MA 024 Dear Zachary Parker, I’m excited to apply to the position of Customer Experience Representative with Lark Lenses, a position I learned about from Product Designer, Allie Saltman. As an experienced support representative and long-time patron of Lark Lenses (I’m wearing â€Å"Anderson† glasses as I type this), I’d be thrilled to join the Lark Lenses team. Please allow me to share my experiences as they relate to the responsibilities of Customer Experience Representative. For the past two years, I worked on the support team of marketing software start-up, DubStop. I taughtcustomers the ins and outs of the software and helped troubleshoot problems through phone, email, and live chat. Typical problemsincluded account set-up, payment processing issues, and software bugs. From this role in customer support, I developed stellar communication and organizational skills and the ability to think on my feet. While I love interacting with customers, I’m less passionate about marketing software and aimto work in the fashion industry. As I mentioned above, I’m a hugefan of Lark Lenses’ products and am inspired by the company’s devotion to high quality eyewear, low costs, and innovative customer service. My loyalty was cemented the first time I tried its home try-on service; I ended up ordering both my Andersons and the Winstonian sunglasses. As a devoted Lark Lenses' customer, I have the familiarity with your products to jump right in and hope, over time, to grow within your company. I’m confident that I have the personal qualities of warmth, patience, adaptability, sincerity, and energy to excel in the role of Customer Experience Representative. Lark Lenses inspires me withits innovative work at the crossroads of fashion and technology.I would love to learn more about the role and can be reachedby phone or email. Thank you very much, and I look forward to hearing from you soon. Sincerely, Poppy Harrington PoppyHarrington From her cover letter, it sounds like Poppy could turn her customers' frowns upside down. Customer Experience Cover Letter: The Breakdown Poppy's excited by the prospect of joining the Lark Lenses' team, and she makes sure the hiring manager knows it. She starts out by showing familiarity with the company; not only does she know someone who works in product design, but she was also wearing her Lark Lenses glasses as she wrote the letter. Poppy states thatshe has experience working in support and interacting with customers over the phone and through email and live chat. She also explains the reason she wants to switch, stating that she would prefer to work infashionover software. Poppy further expressesher excitementby saying she hopes to grow within the company. Poppy uses a few specific examples in her letter, describing some of her responsibilities at DubStop and her experiences with Lark Lenses and its home try-on program. Overall, her cover letter helps personalize her application and express her enthusiasm for the company and its available role in customer experience. Poppy's coverletter also features a traditional format, with her name and contact information at the top, followed by the date and the hiring manager's details. Should your cover letter look the same? A Note on Format If you're sending your cover letter by hard copy (rare) or as a Word attachment, then you'll likely use a similar format to the one you see in the sample above. However, if you're pasting your email directly into the body of an email or a text box on an application portal, then you don't really have to worry about these traditional headers. In the latter two cases, you can just start right in by addressing the hiring manager. In these plain text, electronic formats, a real-life signature's not part of the equation either.Think about how you're sending your letterand any other application instructions as you put on the final touches! As with your cover letter'scontent, make sure to be intentional about its overall look. What's Next? Looking for more samples? Check out our full cover letter guide with six sample letters, plus you'll find some great tips for writing your letter. Are you figuring out how to start your own letter? Our cover letter guide will help you push past writer's block with a clear step-by-step template.

What Are In-State Colleges Should I Go to One

What Are In-State Colleges Should I Go to One SAT / ACT Prep Online Guides and Tips In-state colleges can be great options if you live in a state with a strong university system. But what are the positives and negatives of these schools, and is an in-state school the right choice for you? I’ll go through the pros and cons of attending an in-state college, give you some examples of schools that fit this mold, and help you figure out if you should go. What Are In-State Colleges? For all intents and purposes, the term â€Å"in-state colleges† refers to public universities in your home state.They are colleges that provide specialized aid and tuition breaks to students who live in the state and choose to attend. I will not include private colleges in this category because there is usually no monetary incentive for in-state students to attend. In other words, a student who lives in Massachusetts won't get any tuition breaks if he or she enrolls at Harvard. The Pros and Cons of In-State Colleges There are some pluses and minus to attending in-state colleges that you should take into account before making the decision to apply. I'll list the most significant pros and cons in the next couple of sections. Pros 1. Higher Odds of Acceptance It may be easier to get accepted to an in-state college. In-state students are more likely to actually attend the school after being accepted, and state schools are eager to accept students from the area who may later contribute to the local economy. This trend has become less prominent, however, as schools that face budget cuts are now more incentivized to accept out of state students who will pay a higher tuition price. At UCLA, for example, in-state students now face a lower acceptance rate than out-of-state students (although the UC system overall still accepts California students at a higher rate that out-of-staters). 2. Better Financial Aid and Scholarships Students who choose to attend in-state colleges will have access to special financial aid offers and scholarships.For example, UMASS offers a full tuition scholarship to students who score especially well on the MCAS, the standardized assessment that all Massachusetts public school students must take to be eligible for a high school diploma. 3. Lower Tuition Prices If you attend an in-state school, you will have to pay less in tuition compared to out of state students. This can mean a tuition price that's up to 75% lower than out of state tuition and a total savings of more than $80,000 over the course of four years. However, some university systems do allow students in adjacent states to attend their colleges for close to the same price as in-state students.The University of Minnesota system has agreements with Wisconsin, North Dakota, South Dakota, and Manitoba, Canada that allow for students in those states (and province) to attend while paying similar tuition prices as in-state students. 4. Fewer Extra Expenses You’ll save money on travel expenses. You might even be able to cut out any significant dorm living expenses if you choose to commute and live at home. 5. Government-Funded Research Opportunities Public universities get government funding for research facilities and academic resources, so you will most likely have access to a wide variety of exciting academic opportunities if you’re willing to look for them. Cons 1. Missing Out on the Full College Experience Going to college close to home may lead to less independence and too much reliance on family support.You could beless motivated to make new friends in college because you’ll be able to see your old friends so frequently.In general, you probably won't have access to as many new experiences and places to explore because you’ll already be familiar with the area. 2. Loss of Direction Since state colleges tend to be fairly large, it's easy to get lost in the crowd or find that you don’t have the guidance you need for your academic career. 3. Frustrating Bureaucracy Classes are often difficult to get into, and large class sizes are common, so it may be harder to form relationships with professors or work with them one on one. Major tracks also tend to be more rigid with less room for personalization. Examples of In-State Colleges To give you more of an idea of what in-state colleges are actually like, here are some examples with brief descriptions of their stats and academic offerings. University of California System The University of California state college system is probably the strongest and most competitive in the nation.These universities offer cutting edge research opportunities, and admissions standards can be very high: the acceptance rate at UC Berkeley is an intimidating 18%.There are 220,000 students in the entire UC system, with an average of around 20,000 undergraduates at each of the nine undergraduate campuses listed below. In-state students in the top 4% of their high school class who meet regular admissions standards are guaranteed admission to the UC system (but not a particular campus).Budget problems have made these school relatively pricey even for in-state students, so be warned. UC Berkeley estimates the total cost for one year of attendance for in-state students living in a residence hall at $32,646. Undergraduate campuses in the UC system include: UCLAUC San DiegoUC IrvineUC BerkeleyUC Santa BarbaraUC DavisUC RiversideUC Santa CruzUC Merced The Price Student Center at UC San Diego - this place looks like some kind of luxury resort State University of New York or SUNY System The SUNY system is the largest university system in the world, serving almost 440,000 students total.It also remains among the most affordable of public university systems.You can apply directly to the campus you’re interested in, or 46 of the colleges in the SUNY system (there are 64 total!) use a common form application that allows you to apply to as many as four at once. The university centers in the SUNY system are very competitive and offer many resources to students.Each is known for different program strengths; Binghamton in particular is strong in undergraduate arts and sciences while Stony Brook is known for its hard science programs. The most prominent SUNY schools include: SUNY - University at AlbanySUNY - Binghamton UniversitySUNY - University at BuffaloSUNY - College at GeneseoSUNY - Purchase CollegeSUNY - Stony Brook University The SUNY Binghamton campus with an abundance of fall foliage Texas University System Texas has some really great state universities that offer a wide variety of programs and opportunities to students.UT Austin is probably the most famous of the schools in the UT system with an enormous library, top-rated academics in everything from architecture to biology, and an excellent liberal arts honors program.UT Dallas attracts more science and technology oriented students and has a bit of a nerdier feel.Texas AM is known for its school spirit and engineering programs - it also has the largest university campus in the country.The vast majority of students at these universities hail from Texas originally. These schools include: University of Texas at AustinUniversity of Texas at DallasTexas AM UniversityTexas Tech University A cool fountain where students hang out on the UT Austin campus Should You Go to an In-State College? Now that you know more about the benefits and drawbacks of in-state colleges, you’ll need to do some self-reflection so you can decide whether an in-state school is right for you. The first thing you should consider is cost. This is often the biggest difference between in-state and out-of-state colleges.At the University of Florida, for example, undergraduate tuition and fees for in-state students are $6,130 for a year, but tuition and fees for out-of-state students are $28,278.This can make a huge difference in your level of college debt and may even make it so you can just pay for college out of pocket. If you’re really worried about how you'll pay for school, in-state colleges are a great option.However, try not to make a decision solely based on cost if you believe the school isn’t a good fit for you.Many out-of-state and/or private schools offer significant financial aid if you have a demonstrated need. The next thing you need to think about is whether or not you want to go to college close to home.If you have trouble adapting to change, an in-state school may be better for you to reduce anxiety in the transition to college.Think about other times that you’ve had to move or switch schools. Did you deal well with it, or was it really tough?These experiences will give you clues as to whether you’re ready to travel far away for college. You may also want to stay close to home so you can help out your parents or maintain a relationship with the community in your hometown. There might be special support resources that are accessible to you close to home but aren't as readily available in other areas. Consider the needs that you and your family have to decide whether it's a smart idea to stay close by. If you want to start over in a new place and get some distance from your parents, an out-of-state school may suit you better.College is a great way to gain access to new and diverse experiences and people.If you have an extroverted personality and want to be able to explore beyond your familiar surroundings, going to college in a different part of the country could be a really great opportunity for you.You’ll be able to meet new friends and start formulating your identity apart from your time in high school. You should also think about your academic goals and figure out what resources your in-state school offers to undergraduate students.You may be interested in a certain field or program that isn’t particularly prominent at your state school.If you’re considering doing academic research in college, you should make sure you will have access to the proper facilities and to professors who are experts in the field. #squadgoals? Following Up To make a final choice on whether you should go to an in-state college, you’ll need to do more research on the public schools in your home state.Some questions you should think about include: What’s the social scene like? Is the food good? What kind of housing is there? How large and diverse is the student population? What are athletics like? What majors are offered? To get started in your research, take a look at the college search sites I recommend in this article.Try signing up for a profile on Cappex and searching for in-state schools.You’ll find a wealth of information on various aspects of campus life that incorporates student reviews and feedback.You’ll also find hard data on tuition, enrollment, admissions, and other statistics.This should help you get a clearer idea of whether an in-state school will fit your needs. In-state colleges provide excellent opportunities for students who are looking to spend less on tuition and still get a great education.If you’re worried about the costs of college and think you’ll be happier living close to home, you should seriously think about attending an in-state school.Just make sure to fully evaluate all the concerns you have about college and how they relate to the conditions at your state school before committing. What's Next? Want to learn more about the real costs of attending college? Check out this article on how much you can expect to pay for higher education. Can't decide whether you should go to a big or a small college? Take a look at my article to learn more aboutwhich type of school will be better for your needs. If you're still not sure how to begin your college search, read my guide on how to choose the best college for you. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

European Law Free movements of goods (EU project) Essay

European Law Free movements of goods (EU project) - Essay Example This paper aims at critically discussing the implication of this statement through the use of decided cases and other resources. Dassonville also referred to as Procureur du Roi v Benoà ®t and Gustave Dassonville was a case that took place in the European Court of Justice. Dassonville was focused at reversing the provisions of the Royal Decree and the arguments of Procureur du Roi regarding the selling of spirits in Belgium. Belgian Act of 1927 indicated that destinations of spirit’s origins are subject to the government and such destinations of origin are officially adopted1. The Royal Decree of 1934 indicates that it is prohibited on pain of penal sanctions to display, import, display for sale, or transport for the purpose of sale, or delivery, spirits that bears a designation of origin duly adopted by the government if the spirits are not accompanied by official documents that indicate the right to such destination. Notable aspect to note is that the destination of origin Scotch whisky has been adopted by the Belgian Government. The implications of these provisions are clearly depicted in Dassonvil le case. Gustave Dassonville, an established wholesaler based in France and Benoit his son who was the business manager situated in Belgium, imported Scotch whisky which they referred to as Johnie Walker and Vat 69. Gustave had purchased the brands from the French distributors2. In order to ensure that they are sold in Belgium and that they are in line with the Royal Decree, Gustave affixed labels that had the printed words â€Å"British Customs Certificate of Origin†. This was then followed by hand written notes of the date as well as the number of the French excise bond on the permit register. The excise bond was the official permit adopted by French as the method of accompanying brands that bearded a destination of origin. However, the French government does not require a certificate that indicates the

Impact of implementation of performance based funding on Historically Essay

Impact of implementation of performance based funding on Historically Black Colleges and Universities in Louisiana - Essay Example It is quite obvious that respective governments around the world will try to make as much contribution towards education sector as possible to make well qualified citizens for a better tomorrow. Some of the education institutions, not having enough resources, catering to minorities or underprivileged sections of the society, are often provided state funding in order to bring them at par with other institutions.In an era of globalization and liberalization quality has become the key focus area. Today, products and services are objectively assessed from the point of view of their functionality, value proposition and the overall performance. Market forces have now acquired a predominant role while limiting the roles of the respective governments to that of a facilitator. Educational institutions too are now expected to come out with matching results and professional approach in imparting education. Therefore now we hear about suggestions for ‘performance based funding’ to e ducational institutions and take necessary punitive action if any institution is found to be drifting in its duties and responsibilities and resulting in below par performances. Landen contends that education has in fact been traditionally associated with the cognitive domain with an emphasis on knowledge, comprehension, analysis, synthesis, evaluation and application. The Historically Black Colleges and Universities are certainly no exception if the state desires to fix the accountability. In today's context when there are number of avenues for education including campus and online, then it certainly calls for an introspection as to what makes it necessary to invest the public funds for such purposes. Rogers (1961) stated that the only learning that significantly influences human behavior happens to be self-discovered. It is argued that funding the primary education could be considered in the category of social service, but the perceptions change when we talk about urban higher edu cation. But the moot question is what kind of political, social or practical implications such a move will have. Though in US there are a number of such institutions in many states, an effort has been made through this study, to take note of such implications on HBCUs in Louisiana in particular. The HBCU program though is not just an educational program but it involves the objective of addressing the community development2 in their localities as well

Managerial economics Assignment Example | Topics and Well Written Essays - 500 words - 1

Managerial economics - Assignment Example 6) Firms competing in a perfect competitive market industry in most cases have little motivation for competition due to knowledge on the market dynamics (Baumol 67). As a result, their understanding of the market hampers the growth and need for incentives for developing technology. Changing consumer trends, the stature and change of traditional target markets could encourage development of research so that these trends can be monitored and dealt with effectively. For instance, young people are difficult to understand since they change their trends and preferences dynamically (Baumol  68). 1) a) MTA is monopolistic in the New York Area and it poses a great deal of control over the transport market in the New York Area. This is because despite the drop in the vehicle numbers, MTA still had the opportunity to increase the toll charges for accessing and using the roads and bridges. This strategy and move is a monopolistic move since it does not conform to the rules of demand and supply (Baumol 70). b) MTA could set small toll charges for them to maximize on profit to be realized in using the toll service. This is because this strategy would not increase the expense but it would lead to increased revenue. Increase in vehicles numbers is related to the reduced toll charges (McConnell  46). c) The best decision would be to lower the tolls fees because this would the help in increasing in the customer/vehicle numbers (McConnell  91). On the other hand, increasing the vehicle numbers would make more money through revenues to MTA. 2) a) The strategy of increasing the ticket prices could work for QuadPlex in its push to make more earnings and profit. This is because; QuadPlex theatre enjoys monopoly in the cinema business in Idaho Falls. b) The market power for QuadPlex can be measured through the number of people who visit the cinema hall and the other alternatives forms of entertainment eating on

Discussion Essay Example | Topics and Well Written Essays - 250 words - 81

Discussion - Essay Example This research explores the effect of competences of emotional intelligence including empathy, awareness, emotional response, and emotional control on effective delegation of tasks and authorities in the banking industry of Malaysia. This research found a relative link between competitiveness and productivity in the workplace and emotional intelligence. There is on-going debate and research work regarding the extent to which emotional intelligence sets the stage for effective leadership. Competitiveness and success of bank managers imparts the need for managers to understand their own as well as their team’s emotions, and the importance of their role in the organization. Managers need to draw a balance between their intellect and emotion. The success and growth of any industry depends upon the productivity of the workers. Study of this article leads one to the conclusion that there is a huge role of emotional intelligence of managers in the correct delegation of tasks to the right employees. Delegation of authorities to the right people for the right reasons and at the right time boosts workers’ productivity and helps the organization achieve its goals

International Business issues Essay Example | Topics and Well Written Essays - 2750 words

International Business issues - Essay Example It is evident from the study that the success of multinational firms in the global market is influenced by a series of factors; the ability of these firms to adopt foreign practices, which have been proved effective in the context of the host country, is often limited. However, in order for MNEs to secure their position internationally, it is necessary to develop flexible plans, which would be easily alternated, if necessary. In accordance with Rugman and Collinson, three different integration strategies, as related to organization structure, are available to MNEs in the context of the modern market: the backward integration, meaning the acquisition ‘of equity assets used earlier in the production process’, the forward integration through which the company ‘comes closer to its customers’, as for instance in the case that a firm which is well known in the television industry acquires a series of well known retail stores, aiming to use these stores for promoti ng its products. Also, there is the horizontal integration, i.e. the acquisition of a competitor; the above form of integration aims to increase the firm’s market share so that its profits are improved. All these forms of integration can result to critical changes on the organizational structure, at the level that after promoting one of these forms of integration a firm needs to align its structure accordingly so that the activities of the acquired firm are effectively monitored and supported. From another point of view, Aliber (1993) notes that the challenges of the global market are many; even MNEs that are well established in the international market face difficulties in competing their rivals. At this point, coalitions have been proved to be quite a valuable strategy for responding to the demands of the global market (Aliber 1993). Establishing teams with other firms allows MNEs to secure their position internationally controlling the risks related to their activities in host countries that are quite far from the home country (Aliber 1993). On the other hand, the design that a firm chooses when operating globally is not standardized (Neelankavil and Rai 2009). In most cases, it seems that factors such as ‘the industry in which a firm operates or the size of the firm’ (Neelankavil and Rai 2009, p. 315

Discussion Essay Example | Topics and Well Written Essays - 250 words - 81

Discussion - Essay Example This research explores the effect of competences of emotional intelligence including empathy, awareness, emotional response, and emotional control on effective delegation of tasks and authorities in the banking industry of Malaysia. This research found a relative link between competitiveness and productivity in the workplace and emotional intelligence. There is on-going debate and research work regarding the extent to which emotional intelligence sets the stage for effective leadership. Competitiveness and success of bank managers imparts the need for managers to understand their own as well as their team’s emotions, and the importance of their role in the organization. Managers need to draw a balance between their intellect and emotion. The success and growth of any industry depends upon the productivity of the workers. Study of this article leads one to the conclusion that there is a huge role of emotional intelligence of managers in the correct delegation of tasks to the right employees. Delegation of authorities to the right people for the right reasons and at the right time boosts workers’ productivity and helps the organization achieve its goals

Human Resourse Management Essay Example | Topics and Well Written Essays - 2000 words

Human Resourse Management - Essay Example Every organization must ensure that they tell the employees what they are interested in hearing rather than focuses all their energy on telling things that would fall on deaf ears. Communication is undoubtedly a two way process and both the employer and employee must participate in this two way process in order to ensure that the growth of their organization takes place. There are several important communication options available these days ranging from Emails to Faxes to Phone calls and a host of other ways. Several methods of communication have become an integral part in almost all the organizations. The most common way of communication is oral communication; this is carried out by almost every organization in the form of meetings. Conducting meetings is a very integral part of management; usually these meetings throw light upon the position of an organization and the steps required in enhancing the current position of an organization. Meetings provide an ideal platform for the emp loyees to discuss their difficulties with the organization; this promotes the theory of two way conversion within the organization. Telephone calls is another important way of communicating with the employees, both these methods come under oral communication. Planning is a very important factor in communication. It is very important to plan before making a phone call to an employee, a list of points should be made ready in order to put across important messages assertively. Most organizations prefer written communication over oral communication because written communication provides a record and employees tend to act much faster on written communication than oral commutation. There are several ways of written communication; the most popular of them include letters, faxes, emails etc. Letters play an instrumental role in putting across a message assertively. Letters must always be kept short and to the point, they must communicate what is meant to be communicated no less, no more. Th e brevity of a letter is its real strength and the same is often noticed in many cases. Fax is another option should a company choose written communication over oral communication. The use of fax has dwindled over the period of time, most organizations prefer sending emails to their employees than sending them fax messages. Email has perhaps become the most popular form of written communication these days and it I one of the fastest methods of communication and this is exactly why most organizations depend on this very heavily. Group projects can easily be handled under autocratic leadership, the use of technology and communication becomes inevitable when it comes to group work and autocratic leadership ensures that all employees adhere to the rules and regulation and complete their respective tasks. A person with Autocratic leadership ability must take over should an organization decide to make their employees work in a group, the communication process is ought to become complicate d but an autocratic leader is expected to handle the same with minimum fuss. The strategic pay literature is predominantly controlled by two perspectives namely, the best fit and the best practice. The best fit perspective highlights the importance of competitive advantage by bringing in align the firm’

Absolutism in the 17th century Essay Example for Free

Absolutism in the 17th century Essay It is said that Louis XIV proclaimed I am the state! Whether or not he really said it is debatable, but the meaning of such a statement is clear. Through the course of the 17th Century various regimes across Europe began to model their states of off the very theme of I am the state,; that is, the monarch personified and had absolute control over his nation. Prior to the 17th Century such absolute control precluded this absolutism. By the time of the 17th Century, however, the conditions were in place for monarchs to take absolute control to shape their nations. The conditions and forces that made absolutism a desirable form of government were the necessity of centralized control, the political instability of the time, and the rise of single sovereignty over a country. Before one goes into what causes states to adopt absolutism, one must understand it. Absolutism is defined as a form of government where sovereignty is embodied in the person of the ruler. The Monarch felt that he had a Divine Right, that is he was responsible to only God, and though he may respect the natural law of where he governed, generally the Monarch attempted to place his realm under absolute control. Measures included elimination of certain freedoms, centralization of power, and the creation of a bureaucracy loyal to the Monarch to help oversee the country. Through these measures, the Monarch was able to control the nobility that always threatened. The Monarch became more and more powerful as he or she began to assert power and institute absolutism. The first reason why absolutism seemed to be a desirable government form was the necessity of centralized power. War was a constant threat to a nation and its people. In a country divided into kingdoms and realms ruled by individual nobles and dukes, mobilization for war was a difficult and lengthy task. To better prepare a state for war a country needed a single ruler with the absolute power. Another cause was the need for efficiently raising revenue. A monarch needed absolute control to effectively raise revenue for the cost of maintaining the state. The nation-state became more and more expensive to run during this time due to the increasing frequency of wars, the costs of trade and exploration, and to support the burgeoning bureaucracy. A country divided and ruled by many different people would be  unable to raise sufficient revenue. On the other hand, a country ruled a by a single strong ruler could more easily control and manage finances. In addition, because of the nature of the time, warfare and politics became very personal. Monarchs considered countries an extension of themselves, as exemplified by Louis XIVs supposed remark I am the state! To achieve this, Monarchs effectively eliminated all competition to their power, that is the nobles and the church. In the era of the Post-Reformation, it was all too easy for Monarchs to seize power from church and nobility, and this further contributed to their power. Another force at play that made absolutism seem desirable was the political instability of the time, both internal and external. France is a paragon example for this. There were many peasant revolts between 1624 and 1648, and Nobles and Parlements took advantage of peasant revolts and the Regency to protest their loss of ancient privileges and levels of taxation. Barricades set up in Paris and the mob burst into the Kings bedroom. King Louis XIII was powerless to stop these insurrections against his rule. Louis XIV soon came to power, and began to assert his royal authority. He put down these peasant revolts, reorganized government, and placed himself at its head. Loyal advisors were installed, and a deal with nobility which surrendered their authority in relation to the Crown in return for authority over their lands. In addition, the size of the military increased, and France began to engage in wars to help solve domestic problems. These wars were generally successful and contributed to an even higher growth in Royal authority. The successes of Louis XIV encouraged other European Monarchs to follow his example. The problems of instability seemed to be only able to fixed with a steady, but iron fist. Absolutism seemed to offer this, as the king would have authority to maintain control without interference from a constitution or a law making body. Finally, the political instability forced Monarchs to take measures that otherwise they would not wanted to take, i.e. levying heavy taxes. When the benefits of these measures came in, Monarchs often looked beyond their ideals to permanently install absolutism. To sum up, the basic political instability of the 17th Century, i.e. wars, peasant revolts, etc. paved the way for Monarchs seizing absolute control to stabilize their nations. The final cause for absolutism was the rise of single sovereignty over a country. In the times of feudalism, more than one person could have sovereignty over an area of a country. Dukes, Counts, and others may claim title to a land in addition to the Monarchs. However the decline of feudalism brought an end to this. Kings began to assert that there could be only one sovereign to a land, and that was the King. Many new political and legal theories supported the Monarchs absolute control over land. Jacques-Benigne Bossuet (1627-1704) adapted the medieval concept of kingship in his theory of the Divine Right of Kings, which argued that the king ruled absolutely by will of God, and that to oppose the king in effect constituted rebellion against God. Although people should be excluded from power, Gods purpose in instituting absolute monarchy was to protect and guide society. Coming from a moral approach, Thomas Hobbes argued that a strong ruler could best control and protect a society. Further justifying absolutism, Monarchs pointed out that it seemed to end Europes religious wars and had brought social and political peace. King Louis XIV believed that such absolute rule over a people was the duty of a Monarch, and anything else was failing the people. Essentially, Monarchs based their absolute sovereignty on moral and political justifications. In conclusion, the conditions of the 17th Century made Absolutism seem to be a desirable choice for government, and rightly so. Following the example of France, many countries tried to centralize power. Yet, not all were to be as successful as France. For example, Oliver Cromwell instituted a dictatorship with many absolutist qualities, but this failed as soon as he died. But it is difficult to deny that absolutism was a powerful force in the 17th Century. Absolutism may seem harsh to people of the 21st Century, but for the many of those who experienced it, it was at least beneficial. The political instability of the time, the need to centralize, and the increasing sovereignty of Monarchs all were driving forces in making Absolutism popular and helpful. Despite its problems, absolutism eventually led Europe down the right path.

Complications of Endoscopic Sinus Surgery

Complications of Endoscopic Sinus Surgery INTRODUCTION: Endoscopic sinus surgery, a widely used method in the treatment of chronic sinus disease can lead to major (0-1,5 %) and minor (1,1-20,8% ) complications. These complications are still important nowadays. Central nervous system (CNS) fistula, hemorrhage, meningitis, orbital injury and even death are major pathologies. These are usually the result of injury of fovea ethmoidalis or orbital structures [1-4]. If the skull base anatomy and its possible variations are well known these risks will be minimized. ‘Fovea ethmoidalis’ which seperates ethmoid cells from anterior cranial fossa forms the roof of ethmoidal labrynth [5, 6]. Fovea ethmoidalis adheres to lateral lamella of cribriform plate which is a medially located very thin bone [7]. Keros [8] classified the depth of olfactory fossa as the height of lateral lamella in 1962. According to his classification if the height of lateral lamella MATERIAL-METHOD Two hundred paranasal sinus computed tomographies performed for various reasons as a total of 400 hemisides of paranasal region were analyzed retrospectively. Patients under 18 years of age, with a history of prior surgery, trauma which led to massive destruction of bones and patients with congenital anomalies were excluded from the study. A hundred of the patients were female (18-77 years old, mean age: 36,91) and 100 male (18-76 years old, mean age:34,25), respectively. MDCT scanner (Siemens Medical Solutions, Enlargen, Germany) with consecutive 1mm thick sections were obtained and coronal multiplanar reconstructions were performed. Bone algorithm was used. In our study , we measured that the depths of olfactory fossa, identifying Keros types, the distances of the ethmoidal roof from hard palate, the distances between upper and lower limits of the orbita bilateraly. The height of ethmoid roof was calculated by measuring the distance between ethmoid roof and the upper limit of orbit a. Measurements in coronal sections were performed at the level of the optic nerve just posterior to the orbital globe. Also the shapes of the bone from the confluence of ethmoidal fovea with lateral lamella are called type 1 if its shape looks like a broken arrow (broken wing) and type 2 if its shape is flat (flattening) and forms of the asymmetry were investigated. Keros typing, ethmoid roof height and asymmetric shape of the fovea were investigated in both sexes whether there is a relationship between them. NCSS statistical analysis (Number Cruncher Statistical System) 2007 Statistical Software (Utah, USA) was performed with the package program. Data were evaluated by descriptive statistical methods (mean, standard deviation), as well as comparisons between groups one-way analysis of variance, in the sub-group comparisons Tukeys multiple comparison test, in the binary comparisons of groups and independent t test, in the qualitative comparisons of data chi-square and weighted kapp a compatibility test was used. Results significances were evaluated at p RESULTS: According to the classification of Keros, 3.75% of the patients Keros type I (n = 15), 59.5% Keros type II (n = 238), 36.75% Keros type III (n = 147). Keros type III is more common in males (n=86, 43%) than females (n=61, 30.5%) (p = 0.017). The shapes of fovea ethmoidalis in 97.25% (n = 389) of the patients were the broken arrows (type 1), while 2.75% (n = 11) of the shapes were flat (type 2) . In 54 cases (13.5%) an olfactory fossa Keros type asymmetry, in 11 cases (2.75%) foveal shape asymmetry was found. In seven patients (3.5%) as well as the foveal shape asymmetry also Keros olfactory fossa type asymmetry was seen . Keros type I patients’ orbital maximal height average were measured 33.07  ± 1.24 mm, Keros type II patients 32.57  ± 1.97 mm, Keros Type III patients 33.31  ± 2.11 mm respectively. In the male patients , the average heights of the orbits of Keros III group were significantly higher than Keros group II (p = 0.034). The olfactory fossa depth was measured at an average 6.45  ± 2.16 mm on the right , 6.39  ± 2.21 mm on the left. The average depth of the olfactory fossa in males (6.7  ± 2.45 mm) was higher than in females (6.13  ± 1.84 mm) (p = 0.01). There was no significant difference between the olfactory fossa depth between type 1 or type 2 foveal shape. Right and left olfactory fossa depth which were used for detection of Keros typing was compared. In 93 patients (46.5%) from the total of 200 patients asymmetry was detected. In 55 patients > 1 mm (27.5%), in 38 patients had > 2 mm (19%) difference was found. Forty-eight of them female and 45 were male. In seven of the same patients showed foveal shape asymmetry also. Average right ethmoid roof height 7.59  ± 2.25 mm ,average left ethmoid roof height was measured 7.75  ± 2.38 mm. In men with type 2 foveal shape the groups average height of the ethmoid roof (9.59  ± 2.77 mm) was higher than the foveal shape of type 1 group (7.66  ± 2.36 mm) (p = 0.042). In women, the average height of the ethmoid roof of type 2 group (8.75  ± 1.76 mm) was higher than type 1 group (7.34  ± 2.11 mm) (p = 0.03). There was no statistically significant difference was observed between the averages of heights of ethmoid roofs in Keros type I, II and III patients. Right and left ethmoid roof heigh ts were compared in total of 200 patients. There was an asymetry between left and right sides in 93 patients (46.5%) . In 55 patients > 1 mm difference (27.5%), in 38 patients had > 2 mm difference (19%) was found. Forty-nine of them were female, 44 of them were male. Five of the same patients showed asymmetry in the shape of the fovea also. In 54 patients (27%), asymmetry was observed in both ethmoid roof height and olfactory fossa depth . Twenty-nine of them were female, twenty-five of them were male. In the same group; the foveal shape in four patients showed asymmetry also. For the Keros type I patients both sides of the olfactory fossa depth asymmetry ratio was found to be more (53,3%) than the other types. For the same measurement, the ratios were found 40,8% and 29,4 % with Keros type II and type III respectively. Kerosian ethmoid roof height of both sides in patients with type I, asymmetry ratio was found to be greater (40.0%). For the same measurement, the results were 33.3% and 29.4% in Keros type III and type II respectively. In the Keros type I patients foveal shape asymmetry was found to be greater (20.0%) than the other types . The foveal shape asymetry for Keros type II was 4.2% and 4.08% for Keros type III respectively. DISCUSSION: The ethmoid sinuses have special importance especially in patients undergoing sinus surgery . Because these sinuses are close to vital organs such as the anterior cranial fossa, dura, orbita, optic nerve and anterior ethmoid artery [12, 13]. During endoscopic sinus surgery, the maximum likelihood of injury of the skull base is in Keros type III cases in which olfactory fossa are deep [9]. In 1962, in Keros’ study with 450 patients, type II patients at a rate of 70.16% (which was the most common type in that study), type III 18.25% and type I 11.59% of the patients [8]. In our study 3.75% of the patients were Keros type I (Figure 1), 59.5% of the patients were Keros type II (Figure 2), 36.75% of the patients were Keros type III (Figure 3) . After the point of the junction of fovea ethmoidalis with cribriform plate as well as the depth; the shape and symmetry of these structures are also important . In our study, in 93 patients (46.5%), olfactory fossa height asymmetry was detected and in another 93 patients (46.5%) foveal shape asymmetry was found. In 54 cases with height asymmetry there was also shape asymmetry (27%). In a study made by Basak et al. [14] in Turkey on 64 children with Keros type I, type II and type III incidences were explained in the following way; 9%, 53% and 38% . Anderhub et al. [15] researched 272 cases of German children for the analysis of cases of ethmoid roof . The results of their study were as follows: 14.2% of the patients Keros type 1, 70.6% of the patients Keros type II, 15.2% of the patients Keros type III . In Jang and his collegues study [16], on 205 adult patients, type II was the most common (69,5%). In Alazzaw and his collegues study [17] on 150 patients with 3 separate ethnic group type I 80%, type II 20% and type III 0% of the patients were detected. In a study made by Elwany and et al. [18] on 300 Egyptian 42,5% of type I, 56,8% type II and 1,4% type III were found respectively. In this study, the type II olfactory fossa was the commonest type in men (66.7%), while the type I fossa was commonest in women (53%). In a study made by Souza et al. [19] on 200 Brazilian with type I 26,3%, type II 73,3% and type III, 0,5% of reported cases. Solares et al. [20] in United States examined 50 cases, 83% of the cases type I, 15% type II and %2 type III respectively. In a study in Turkey Erdem et al. [21] showed 8,1% in 136 patients with type 1, 59,6% type II, 32,3% type III; Sahin et al. [22] in 100 cases detected 10% of the patients type I, 61% type II, 29% type III. Dr. Satish Nair [23], found that 77,2% of type II in the study, 17,2% of type I and 5,6%. of type III 5,6% respectively. As seen in the studies, differences are observed between different countries. In a study by Lebowitz et al. [24] 200 paranasal tomographies were interpreted. In 86 of the cases, olfactory fossa shapes were symmetric and their heights were the same. Ninety-six cases had shape asymmetry, 19 cases had height asymmetry in olfactory fossa, one case had both shape and height asymmetry. In a study made by Dessi et al. [11] on 150 Italian patients, 10% identified asymmetry of the height of the olfactory fossa. In Fan and et al. [25] studies’ on 160 Chinese patients, 15,6% of cases showed olfactory fossa height asymmetry, 38,75% of cases had foveal shape asymmetry. Souza et al. [19] showed ethmoid roof height asymmetry in 12% of the cases, contour asymmetry in 48,5% of the cases. Michael Reiss et al. [26] studied 644 patients, of which 31 % was detected height asymmetry. Kizilkaya et al. [2] reported that in 37,95% patients was detected height asymmetry. Dr. Satish Nair [23] identified height asymmetry in 11,7% of the cases. In the same study, ethmoid roof heigh t and contour asymmetry was found in patients at the highest rate with type I (67,8%); than 32,3% and 40% with type II and type III followed. In a study made by Kaplanoglu et al. [27] on 500 patients ; in 80% of cases was found height asymmetry, the foveal shape asymmetry was detected in 35% of the patients in the same study. Our current study in patients with Keros type I both olfactory fossa depth and height of the ethmoid roof asymmetries had greater percentage. But in our population Keros type I is less seen. However, most of the skull base injuries were seen in Keros type III cases at a prevalance of 36,75% in our study in which olfactory fossa depth and height of the ethmoid roof asymmetry rates were quite high (respectively 40,8%, 33,3%). Preoperative computed tomography must be interpreted in detail. Especially Keros typing must be done and all the variations should be evaluated carefully. CONCLUSION In patients undergoing endoscopic sinus surgery; knowledge of anatomic details and average lengths of skull base and their neighbouring structures and the possible variations of anatomical structures are very important for the prevention of complications that may occur during the operation. Therefore, the preoperative evaluation of paranasal sinus CT by considering the various possibilities is necessary and inevitable. REFERENCES 1. Hemmerdinger SA, Jacobs JB, Lebowitz RA. Accuracy and cost analysis of image-guided sinà ¼s surgery. Otolaryngol Clin North Am. 2005; 38:453–60. 2. E. Kizilkaya, M. Kantarci, C. C. Basekim et al., â€Å"Asymmetry of the height of the ethmoid roof in relationship to handedness,† Laterality, vol. 11, no. 4, pp. 297–303, 2006. 3. May M, Levine HL, Mester SJ, Schaitkin B (1994) Complications of endoscopic sinus surgery: Analysis of 2108 patients incidence and prevention. Laryngoscope 104: 1080-1083. 4. Ulualp SO. Complications of endoscopic sinus surgery: appropriate management of complications. Curr Opin Otolaryngol Head Neck Surg 2008; 16: 252-9. 5. Stammberger HR, Kennedy DW; Anatomic Terminology Group. Paranasal sinuses: anatomic terminology and nomenclature. Ann Otol Rhinol Laryngol Suppl 1995; 167: 7-16. 6. Stammberger H (1993) Endoscopic anatomy of lateral wall and ethmoidal  sinuses. St. Louis Mosby-Year Book 13-42. 7. Terrier F, Weber W, Ruefenacht D, Porcellini B. Anatomy of the ethmoid: CT, endoscopic and macroscopic. AJR Am J Roentgenol 1995; 144: 493-500. 8. Keros P. On the practical value of differences in the level of the lamina cribrosa of the ethmoid. Z Laryngol Rhinol Otol. 1962; 41:809–813. 9. Ohnishi T, Yanagisawa E. Lateral lamella of the cribriform plate – an important high-risk area in endoscopic sinus surgery. Ear Nose Throat J. 1995;74:688–90. 10. Lee JC, Song YJ, Chung YS, Lee BJ, Jang YJ, et al. (2007) Height and shape of the skull base as risk factors for skull base penetration during endoscopic sinus surgery. Ann Otol Rhinol Laryngol 116: 199-205. 11. Dessi P, Moulin G, Triglia JM, et al. Difference in the height of the right and left ethmoidal roofs: a possible risk factor for ethmoidal surgery. Prospective study of 150 CT scans. J Laryngol Otol. 1994;108:261–2. 12. Zacharek MA, Han JK, Allen R, Weissman JL, Hwang PH. (2005)Sagittal and coronal dimensions of the ethmoid roof: a radioanatomic study. Am J Rhinol 19: 348-52. 13. Ohnishi T, Tachibana T, Kaneko Y, Esaki S (1993)High-risk areas in endoscopic sinus surgery and prevention of complications. Laryngoscope 103:1181-1185. 14. Basak S, Akdilli A, Karaman CZ, et al. Assessment of some important anatomical variations and dangerous areas of the paranasal sinuses by computed tomography in children. Int J Pediatr Otorhinolaryngol. 2000;55:81–9. 15. Anderhuber W, Walch C, Fock C. Configuration of ethmoid roof in children 0-14 years of age. Laryngorhinootologie. 2001;80:509–11. 16. Jang YJ, Park HM, Kim HG. The radiographic incidence of bony defects in the lateral lamella of the cribriform plate. Clin Otolaryngol Allied Sci. 1999;24:440–2. 17. Alazzawi S, Omar R, Rahmat K, Alli K. Radiological analysis of the ethmoid roof in the Malaysian population. Auris Nasus Larynx 2012; 39: 393-6. 18. Elwany S, Medanni A, Eid M, Aly A, El-Daly A, Ammar SR. Radiological observations on the olfactory fossa and ethmoid roof. J Laryngol Otol 2010; 124: 1251-6. 19. Souza SA, Souza MMA, Idagawa M, Wolosker AMB, Ajzen SA. Computed tomography assessment of the ethmoid roof: a relevant region at risk in endoscopic sinus surgery. Radiol Bras 2008; 4: 143-7. 20. Solares CA, Lee WT, Batra PS, Citardi MJ. Lateral Lamella of the cribriform plate. Software-enabled computed tomographic analysis and its clinical relevance in skull base surgery. Arch Otolaryngol Head Neck Surg 2008; 134: 285-9. 21. Erdem G, Erdem T, Miman MC, Ozturan O. A radiological anatomic study of the cribriform plate compared with constant structures. Rhinology 2004; 42: 225-9. 22. Ã…Å ¾ahin C, YÄ ±lmaz YF, Titiz A, Ozcan M, Ozlugedik S, Unal A. Analysis of Ethmoid Roof and Cranial Base in Turkish Population. KBB ve BBC Dergisi 2007; 15: 1-6. 23. Nair S (2012) Importance of Ethmoidal Roof in Endoscopic Sinus Surgery. Open Access Scientific Reports; 1: 251. 24. Lebowitz RA, Terk A, Jacobs JB, et al. Asymmetry of the ethmoid roof: analysis using coronal computed tomography. Laryngoscope. 2001;111: 2122–4. 25. Fan J, Wu J, Wang H, Lang J, Lin S. Imaging analysis of the ethmoid roof. Ling Chuang Er Bi Yan Hou Ke Za Zai 2005; 69-71. 26. Reis M, Reis G. Height of Right and Left Ethmoid Roofs: Aspects of Laterality in 644 Patients. Int J Otolaryngol 2011; 508907. 27. Hatice Kaplanoglu, Veysel Kaplanoglu, Alper Dilli, Ugur Toprak, Baki HekimoÄÅ ¸lu. An Analysis of the Anatomic Variations of the Paranasal Sinuses and Ethmoid Roof Using Computed Tomography. Eurasian J Med 2013; 45: 115-25. 1

Wrestling Ring :: essays research papers

Around the Ring   Ã‚  Ã‚  Ã‚  Ã‚  Since the beginning of time man has competed for supremacy, and in today’s time nothing has changed, just how the game is played. Professional Wrestling dates back to the early 1900’s and late 1800’s. The biggest wrestling corporation that many fans can relate to is the World Wrestling Federation. The WWF is a huge corporation but is only one of many and independent circuits across the nation are much smaller than the WWF. Explain and show just how wrestling as a sport from the early to mid 1900’s until present time has gone from wrestling to â€Å"wrasslin†, and from classic takedowns to phenomenal finishers.   Ã‚  Ã‚  Ã‚  Ã‚  Wrestling began to get big in the United states in early 1920’s, wrestling didn’t have that gigantic following, it was more of a regional market. Wrestling promoters kept their shows in the region mainly of where their wrestlers were located. Vince McMahon Sr. founded the World Wide Wrestling Federation (WWWF) and began to put shows together in the New York area around. This established wrestlers like â€Å"Classy† Freddie Blassie, â€Å"Gorgeous† George, Buddy Rogers, Bruno Sam Martini . These where the guys when wrestling was the real deal, when they could battle it out for the right to be called the best in the world, or in the northern region under the WWWF.. Madison Square garden was a common location for the WWWF to put on a show and because of this wrestling began to grow in popularity in the late 40’s early 50’s. Madison Square Garden at the time was one of the most played in venue’s, pro basketball, boxing, and yes, now wrestling. Wrestling was increasingly popular in New York during the time of Vince Sr. operating the company (Metzler 13). Wrestling gates (ticket prices) where increasingly higher than they had been five years before, and the fan base was continuing to grow, until the American public got a new hero. The cowboy hit the wrestling world very hard, taking its fans and turning them away from the wrestling world. Cowboy shows destroyed american wrestling in the eyes of the public on TV. Wrestling would continue to suffer until â€Å"Vince McMahon Jr. would buy the company from his father and turn it into a international phenomenon overnight† (BTM).   Ã‚  Ã‚  Ã‚  Ã‚  Wrestling became a industry when Vince Jr. took over as the World Wide Wrestling Federation (WWWF) became the World Wrestling Federation (WWF) in the late 1970’s with Hulk Hogan, Randy Savage, Andre the Giant, Iron Sheik, â€Å"The Million Dollar Man† Ted Dibiase, Ricky â€Å"The Dragonâ€Å" Steamboat, and â€Å"Nature Boy† Ric Flair .

Explication Essay of “Cities and Thrones and Powers” by Rudyard Kipling Essay

â€Å"Cities and Thrones and Powers, / Stand in Time’s eye,† (lines 1, 2). These lines set the stage for the poem’s meaning. Rudyard Kipling uses figurative language, word choice, and rhythm to create the meaning â€Å"Nothing in this world lasts forever, but life is everlasting,† Rudyard Kipling then dives further and creates a deeper meaning underneath that of the first saying, to enjoy the experience of life and to not get caught up in the hardships of life. He also says that life is everlasting, it might change form, but it will never end. There is an abundant use of figurative language, such as similes and personification, in this poem to help create the meaning. In line 3 and 4 he compares life in general to flowers, â€Å"Almost as long as flowers, / Which daily die.† With these lines he is comparing society to a flower, and in the grand scheme of things our lives are very small in comparison to the bigger picture. In the second stanza he is comparing our entire existence with a daffodil. â€Å"Esteems her seven days’ continuance, / To be perpetual.† (Lines 14 and 15). The daffodil believes that she will go on forever even though her life span is only seven days long. Like the daffodil in the poem, our society often focuses on our own lives and we thinks that it will last forever. Rudyard Kipling also uses excellent word choice to enhance the meaning of his poem. In the last line of the poem the word shadow is used. â€Å"Shadow to Shadow, ‘see how our works endure!’†(Part of line 22). He uses the word â€Å"shadow† to say the beginning and end. The word â€Å"shadow† creates a darker meaning than other words he could have used. He offsets the dark meaning by using the word â€Å"endure†. With this word he creates a sense of invincibility, in that life will never end. These parts of the last line mean people are not life itself but just a small piece of it and this is why life will truly never end. Kipling also uses the rhythm of the poem to help enhance certain parts of  his meaning. â€Å"Out of the spent and unconsidered Earth, The Cities rise again.†(Line 7). The rhythm of this line is slightly different than the rhythm of the surrounding lines making it stand out amongst them. He makes this line stand out because it is part of the basic meaning of this poem. This line shows that even though things will die and wither, other things will rise again. In this poem, Rudyard Kipling creates the meaning, â€Å"Nothing in this world lasts forever, but life will endure.† This meaning is created with the use of figurative language, rhythm, and word choice. In the end things will die, but other things will rise again. Cities and Thrones And Powers Cities and Thrones and Powers, Stand in Time’s eye, Almost as long as flowers, Which daily die: But, as new buds put forth, To glad new men, Out of the spent and unconsidered Earth, The Cities rise again. This season’s Daffodil, She never hears What change, what chance, what chill, Cut down last year’s: But with bold countenance, And knowledge small, Esteems her seven days’ continuance To be perpetual. So time that is o’er kind, To all that be, Ordains us e’en as blind, As bold as she: That in our very death, And burial sure, Shadow to shadow, well-persuaded, saith, â€Å"See how our works endure!† By: Rudyard Kipling

My Son, My Executioner

â€Å"My Son, My Executioner† In the Donald Hall poem,† My Son, My Executioner, â€Å"Hall depicted a father who has grown old, holding their young child in their arms. Hall portrayed strong imagery of a fatherly figure giving up everything to care for his young child. The tone of the poem is both happy and dark. Hall’s theme showed that once a person has a child, the parent’s life is completely changed. â€Å"My Son, My Executioner† is a very well written poem with a deep, true meaning that readers could relate to. The imagery helps Hall depict a father caring for their young child.Hall is first telling the reader that the father is with his child. The child seems to be very young because the father takes the child in his arms. â€Å"I take you in my arms/quiet and small and just astir. † This shows that the father cares a lot about his child. The father could be taking out time from his day to share this moment with his child. The son, who is in his arms or lying on his lap, shares the father’s warmth. â€Å"And whom my body warms. † The father expresses how he has to give up himself in order for the son to be happy and healthy. â€Å"Your cries and hungers document/out bodily decay. Hall is saying when the child is hungry then he must get fed. As time goes on, the father gets older and the roles of father and son are reversed. The dedication has to be there for the parents to raise a happy and healthy child. The tone of this poem is a combination of happiness and darkness. The poem can be seen to have a happy tone that Halls shows well. He writes about the father acknowledging his child as his own. â€Å"My son. † Hall portrays happy images like a father wrapping his arms around his young child. â€Å"I take you in my arms. † The father also makes it known that his presence will live forever in his child.This means the father will always be with the child spiritually. On the other hand, t his poem can be taken in a direful tone. Right from the title, Hall throws a dreary feeling toward the reader. â€Å"My son, my executioner. † There are words that Hall uses in his poem that show a darker side. â€Å"And start to die together. † The reader could interpret these lines as some sort of sick meaning. This poem could either be taken in a happy tone or a dark tone. The main theme Hall is trying to express is that once a person has a child, their lives are changed forever.In the first line, â€Å"My son, my executioner,† is saying that once a child comes into the world, in a sense the parent’s life is taken away. Yet as morbid as that sounds, the parent’s life is made eternal through their child forever. The father knows his time is now focused on his son. There is a reversal of roles, as the child gets bigger and stronger, the father gets weaker and will die. â€Å"Sweet death, small son, our instrument/of immortality. † Another p roblem was that the parents had their child young. That day the child was born, their lives were changed and it will never be the same again. We twenty-five and twenty-two. † In conclusion, Donald Hall portrays a father who has grown old, holding their young child in their arms. . The way Hall used imagery, showed the reader a fatherly figure that gives up everything to care for his son. The tone of the poem was important because it let the reader know that the poem could be seen as happy or dark. The theme showed the readers that once they have a child, their lives are changed forever. â€Å"My Son, My Executioner† is a very well written poem with a deep, true meaning that readers, along with parents, could relate to.

Unfortunate Incident At Your Restaurant

Dear manager of Bella NapoliI am writing to you because of an unfortunate incident yesterday at noontime. You see, what happened was that my son and I wanted to enjoy a beverage and maybe something to eat, but we couldn’t get a table. According to your waiter, all tables were reserved. This, I am sure wasn’t the case, as the restaurant was totally empty†¦Therefore I am writing this complaint to you, as I don’t want to be treated that way. I was actually in a good mood but that incompetent waiter practically ruined my day. I was speaking Italy, but the rude waiter apparently did not understand it. Nevertheless, I wanted to point out to you, that one of your waiters had bad manners, and that I find this unacceptable.I – before this incident – had a good impression of your restaurant, but unless I am going to be given a proper and formal apology, this was my last time at your restaurant. Furthermore I will spread the word, this will be very unplea sant for your restaurant and will affect your sales.I hope I have made myself very clear. The formal apology must be given within 14 days or else the word will spread and I will consider legal actions.I look forward to hearing from you soon,Yours faithfullyJohn Collins

WE 7 AL&Resarch Paper Responses Essay Example | Topics and Well Written Essays - 500 words

WE 7 AL&Resarch Paper Responses - Essay Example Fruits of DNA profiling have actually been incredible even though there have been call from various group to strictly limit utilization of DNA databases. This point has been exhausted in a good way by showing its development and where the issue stands currently as well as the actions taken by various bodies such as the federal government. The case discussed in the paper has strengthened the points and validated the significance of familial DNA. The paper is generally good and informative. Forensic fingerprint analysis has been accurately exhausted right from its initiation, development and the current use. Theories and facts relating to use of the fingerprints has been well detailed to validate the significance of the principles of fingerprint identification. The principles actually stand as the core of forensic fingerprint analysis and show a deeper understanding of the act. The diagrammatic representation of the ridges has also helped in understanding and even informing the logic behind the ridges. It is therefore easy for even a layman to grab what the student writes about because everyone has the ridges. However, the writer could have included some significant information such as who conducts the analysis and give a comprehensive explanation on how and where the analysis is performed. In addition, the writer could have considered a thorough analysis of the fingerprint analysis process by tackling issues such as comparisons, analysis, evaluation and verification process. Generally, the paper is fairly written and touches on the relevant information deemed important in the discussion. Use of bloodstain pattern analysis in crime scene reconstruction has been thoroughly examined by the writer. The writer has given the paper an excellent summarized introduction about the topic and highlighted examples of how to know the source of blood and the position of both the victim and the perpetrator. There is an element of deeper understanding of the

Zara Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Zara Analysis - Research Paper Example Inditex’s portfolio includes eight retail brands including Massimo Dutti, Bershka, Zara, Zara Home, Oysho, Uterque, Stradivarius and Pull & Bear. Although each of these brands pertains to retail textile and distribution, for Inditex each one represents a different strategic business unit. The flagship brand however, is Zara. According to Reuters, Zara’s owner Inditex reported 32% increase in profit in the first half of the year 2012, sales worth of 7.2 billion Euros and EBITDA of 1.6 billion as compared to forecasts of 7.1 billion and 1.6 billion respectively. The percentage of operating expenses from sales reduced to 37.16 percent as opposed to 38.04% last year, this indicates that there is a higher percentage of revenue keeping other factors same. According to BBC website, the net sales have risen by 17% to 7.2 billion Euros. The opening of new stores by 2012 has also increased by 7%, thus now Inditex has 5,693 stores in 85 countries (www.bbc.co.uk). The company has also invested extensively in their home market of Spain, with the hopes of upgrading the commercial and logistic activities to boost their world-wide operations. Since Zara has presence in more than 85 countries of the world, the brand needs to adapt to the political environment of the country they are operating in. For France is particular Zara needs to consider the following aspects of the macro environment: The European financial crisis and the fluctuating value of the Euro have a strong impact on fashion apparel retailers. However as opposed to high-end French fashion brands, Zara is a medium tier brand. So the fashion-conscious target audience has also become price sensitive, this works in favor of Zara France is one of the best developed economies in the world. Thus the women in France are very internet savvy, so Zara needs to utilize the vast possibilities of online retailing as well. According to Annual Report 2011, social media and

Intellectual Property Essay Example | Topics and Well Written Essays - 1250 words

Intellectual Property - Essay Example The law offers rights of control to the creators of literary works, films, music, artistic works, software, and typographical agreement of printed editions on the way their work may be engaged. The mentioned rights include; public performances and broadcast, adapting, lending copies, copying, as well as renting. Copyright is an automatic work, which arises when a person or a company creates something new (Holland, 2007). In order for one to qualify for this right, the work created should be considered as innovative, and display or unveil some degree of skill, labor, or judgment. For a party to receive the protection of copyright, their works must be interpreted in regard to independence creation instead of the notion behind that creation. For instance; if one writes a book, the idea of the book itself may not be protected, however, the actual content in that book would be protected. A different person has a right and, is entitled to write a book employing the same idea as long as they do not copy the owner’s idea or adapt it when writing their works (Bouchoux, 2009). Generally, the person or a group who authored the original work exclusively owns the work, which is referred as â€Å"first owner of copyright† according to the Act of 1988. However, if this work is created and formed as part of occupation, then the company will actually be the first owner, this being the employer of the person who created the work (Davies, & Cheng, 2011). Titles, colors, names, and short phrases are not normally put into consideration as unique or ample and extensive enough to be taken into consideration, though designs such as a logo, which combines these features may be covered. In other words, works that prompt anotion may be secured and protected, but the idea behind that work may not. Commissioned or freelance work generallygoes to the author, unless there is a contract, which is an agreement for the service. Similarto any otheradditional asset, copyright can be sold or

Consumer Attitude Moulding for Korean car Imports in Australian Market Essay

Consumer Attitude Moulding for Korean car Imports in Australian Market - Essay Example ative characteristics, here the attitude hierarchy would be cognitive then affect, how the consumer feels or first chose emotional then rational, you will not act on it before you go through a cognitive and emotional process (Foxall, 2002). You will make sure that you look at as many features as possible and go through intense emotional processes, instead of depending on your mood while looking at a car. For example if you have a family you will consider a mini-van over a convertible because of the added benefits and features, you will then see if you will enjoy the car, how will your family like it is it giving you the satisfaction you want, and then you will finally decide on the connotation, whether you want to buy it or not. This goes for all products that require high involvement of the consumer. (Windham & Orton, 2000) As a strategic Marketing manager for a new line of South Korean cars in Australia I have to consider many things about the product. As a Strategic Marketing Manager I should have in-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy, I should be able to develop Frameworks for analyzing customer preferences and enhancing customer relationships and should be able to Build and manage brand equity with effective market communication. (Chernev, 2007) (Stanford, 2008) Hyundai and its auxiliary Kia are currently the 7th largest car group in the world, just after companies like GM, Ford, Toyota, Renault-Nissan, Volkswagen and DaimlerChrysler. It is also one of the fastest rising companies and a formidable rival to Western car makers. With the benefits such as low labour and parts cost in Korea and the government’s policies that favour the car industry, Hyundai and Kia are able to price their cars much cheaper and at an affordable cost than Western and Japanese cars. At the same time, the company has been able to improve its engineering and quality standard swiftly in recent years,

Comtemporary Humanity Essay Example | Topics and Well Written Essays - 250 words

Comtemporary Humanity - Essay Example What is the connection he is making here? What commodity is he talking about? The connection that the author is making here is that the theatrical existence and experiences are the basis of market economies in the current society. These acting in the theater not only provide political and social direction for human beings, but also determine the economy of the society, as well as interaction of humans with goods and services. The commodity that the author is talking about is art. How does the sense that life entails performing as an actor in a market of commodities result in what Agnew calls â€Å"the crisis of representation? The crisis of representation comes about due to acting that attempts to bring out the cultural, political, and social dimensions of modernity. For instance, during the times of recession, creativity, performance, and acting are of great importance in representing marketization. Being a human being in the 20th/21st century means that the identity is shaped by the theatrical representations as brought out by acting. This is because acting provides the basis for social, cultural, and political directions in the society. This is important in understanding the connection between theater with its imagery of human beings, and its influence on the market

Individualism and Communilism Essay Example for Free

Individualism and Communilism Essay How far can a person go in life without the need of others? Is it possible for him or her to achieve success without having any sort of social dynamic to aid in the progress of their lives? Does having strong social connections aid a person in shaping his or her character to achieve their goals and can these achievement be defined as his or her own if there was intervention of any sort from a social group? It is possible to deduce answers to such notions upon a better understanding of the distinction of community and the individual and the effects of these ideas on each other. The following essay will try to define the distinction between the ideas of communalism and individualism. It will try to isolate the characteristics of each ideal in order to better comprehend their influence on a person life and try to provide an argument on why these two ideas may need to work together in order for a person to lead a fulfilling life. Communitarianism defines the idea where the individual needs of a person are secondary to the overall development of the social group he or she communes. The social group can be represents as any group of people that share common goals and ideals. Possible factors that define ideals of the group include ethnic background, social or economic status, religious and cultural beliefs. Constant social interaction is important with this ideal. It is communitarian teleology that humankind is social by nature and that this idea grows naturally to this end. Aristotle was a proponent of communitarianism and – according to class lectures on the subject – believed that being part of a community eased the burden of everyday living. He provided an example on the natural development of speech as a direct result of the necessity of humans to interact with each other to participate in a community. He also hypothesized that in order for human development to flourish there needs to be a sharing of skills and ideas within the social group. The contrasting idea to communitarianism is individualism. Individualism focuses on the idea of the promotion of an individual thoughts and desires before those of a social group. This idea believes that external involvement from others is unnecessary when trying to achieve an individual’s goals, unless the external interference aids in the achievement of the individuals goals. Advocating social isolationism is not a necessary factor under this ideal; rather the individualist is often part of a social group and adheres to the communal laws and practices set forth upon them in order to promote their own personal gain. Thomas Hobbes defines an extreme extend of complete individualism. He states, that under individualism, humans care only about themselves and have no regards for the necessity of others and have no moral concern for their actions. Under this state of reality, it seems highly unlike for human development to expand as all focus lie on achieving individual goals for the sake of individual gain rather than sharing the results of intellectual, social, economic, etc. endeavors. Hobbes realized that such a state of reality cannot naturally exist and deduced that the individualist enters society and agrees to abide by its rules and regulations with the sole purpose of expanding their own personal goals; he coined this compromise â€Å"the social contract. † Based on the interpretations of the ideals of communitarianism and individualism it is possible to obtain an idea on how these ideals shape the individual’s outlook on life. Communitarianism appears to promote the well-being of all, the question to this is at what cost? The idea that the needs of the many are more important than the needs of the one fails to account for moral responsibility. If we explore individualism further and do not use the extreme representation of the term, we realize that being an individual actually means being free to make choices outside of what other people expect or dictate. In other words, by being an individual you are free to choose and are directly responsible for your actions and their moral implications. Being an individualist is to have free will. It is impossible to deny that humans tend to gravitate toward the state of a social-collective and in fact, there is evidence that social interaction is necessary. For example, as children we tend to obtain knowledge from many others. We do not learn from one person or one experience, rather we continue to expand our knowledge and thereby our self. In this sense, communitarianism works by providing the individualist with the tools to make choices and commit to actions, but it does not dictate how this person will use the knowledge. It is up to the individual and his singular choice to decide how to use this knowledge. Communitarianism may hinder personal development. If the individual considers the needs of his community, before his own how can he or she expect to develop as a person? In fact, in some cases, the community will try to keep an individual from growing. For example, in certain communities poverty is the prevalent norm. If the person acts to try to remove him or herself from such a community through his own achievements, some in such community may see him in a different light, not wanting to be part of the group anymore. This sense of guilt can weight on the individual and create doubt on his achievements and on himself. Although he or she was free to make the conscious choice to get out from poverty, the community still has an indirect control over the person. Communitarianism may also interfere with a clear sense of moral judgment. In general, a person’s self-worth and values are defined by their individual actions. In some cases, communitarianism blurs the distinction between the values of the individuals and the values of the group. In such instances, wrongful generalizations of a person values and choices can be made based solely on the choices and values of the community they belong to; this is called stereotyping and/or racism. It is unclear how the will of others can influence the moral decisions of a person. Communitarianism can server a person in the early stages of life (when individual thought and reasoning are not fully developed) to provide the tools necessary to shape their life. However, in the end, the individualistic actions of a rational, independent, free-to-choose individual that define a person.